TheChallenge
The brand’s offline presence was strong, but their customer journey needed a digital extension that matched their in-store energy and convenience.
The brand’s offline presence was strong, but their customer journey needed a digital extension that matched their in-store energy and convenience.
●A modern, intuitive mobile app that reflected their playful brand identity
Our team partnered closely with Tutti Fruitti to conceptualize, design, and launch a vibrant Android mobile app tailored to reflect their youthful energy and brand identity. Every component—from the user journey to the smallest icon—was purpose-built to provide a delightful, frictionless experience.
We began by understanding both the business goals and the user mindset. Our UX team
conducted discovery workshops, stakeholder interviews, and competitor bench marking. This
phase helped identify feature priorities, user pain points, and market expectations specific to the
food & beverage sector. Insights gained were used to shape the app’s core structure and user
flows, ensuring relevance and usability from day one.