TheChallenge
A cultural icon, but digitally disconnected.
PepsiBattleoftheBands
Reimagining Pakistan’s Biggest Music Show Through Digital Innovation
Client
Pepsi PakistanIndustry
Entertainment / FMCGTechnologies
Custom Software Development , Mobile App , Website Design , SEO , Paid MediaPepsi Battle of the Bands was a national sensation — but its digital presence didn’t reflect its cultural weight. The gaps:
No fan interaction: No live voting or real-time engagement platform
Weak SEO: Low visibility on branded and show-related searches
Fragmented promotions: No cohesive digital approach to target Gen Z & millennials
OurSolution:A360°DigitalExperience
Seven Koncepts brought the show online — building a fan-first ecosystem that turned viewers into participants.
AMobileAppThatPutFansInControl
-Fully responsive: Optimized for mobile, tablet, and desktop
Real-time content: Band bios, schedules, behind-the-scenes exclusives
Ultra-fast loading: 1.2 seconds for peak performance
300K+
Downloads
4.8
Rating
1.2M+
Votes
WebsiteBuiltforSuperfans
Engaging UI with music-first design
Dynamic updates & exclusive show content
Seamless voting and performance highlights
300K+
Downloads
4.8
Rating
1.2M+
Votes
PaidMediaThatDeliveredBig
Targeted campaigns on Facebook, Instagram, and YouTube
Segmented by age, interest, and fan behavior
High-converting creatives with teasers, music clips, and artist interviews
5M+
YouTube Views
22%
Click-Through Rate
7:1
ROAS
