Miele

Miele is a century‑plus‑old German premium brand, renowned globally for its innovative, high‑performance, and ultra‑durable appliances. With a focus on long-term value, elegant design, and customer relationships, it is considered one of the most trusted names in luxury home and professional appliances—especially in modern markets such as the UAE.

Client
Miele UAE
Industry
Ecommerce ~ Electronics
Technologies
Google ads, Meta business suite, Looker Studio, Google Analytics, Google search console

TheChallenge

Despite Miele’s reputation as a premium appliance manufacturer, its German website faced several key challenges:

  • Low visibility for high-intent search queries like “best washing machine Germany”
  • Underperforming Google Ads campaigns with high CPCs and low conversion rates
  • Technical SEO issues causing indexing delays and crawl inefficiencies
  • Need for better conversion paths through optimized content and ad alignment

OurSolution:AppliancesAmplified—PoweringMiele’sPeakPerformance

At Seven Koncepts, we engineered an integrated digital marketing strategy focused on enhancing visibility, user experience, and ROI through paid ads and SEO enhancements.

PaidAdsOverdrive

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    SEO—TheOrganicFoundation

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      PaidAdsResults

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        SEOResults&Growth

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          SustainableBrandVisibility&SalesGrowth

          Head of Digital Marketing, Miele Germany

          Testimonial

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          Seven Koncepts delivered a transformative marketing strategy. Our Google Ads now drive more leads at better costs, and our organic presence continues to climb—all while preserving our premium brand image.
          Ready to turn

          Your brand into a movement?