TheChallenge
Big ambition. Outdated execution.
Athletix
Fueling Fitness Success Through Digital Innovation
Client
Mohammed SultanIndustry
Ecommerce ~ Fitness EquipmentTechnologies
Shopify, Canva, Capcut, Premier Pro, After Affects, Meta Business Suite, Google Ads Manager, Looker Studio, Google Analytics, Google Search Console, SemrushAthletix wanted to dominate the online fitness space — but faced digital friction at every touchpoint:
Clunky website: 65% bounce rate from slow, non-mobile-friendly pages
Low engagement: Weak traction on Instagram & Facebook despite an active fitness community
Flat messaging: Product content lacked punch and emotional appeal
Underperforming ads: Poor targeting led to low ROI and missed conversions
OurSolution:AFull-ScaleFitnessBrandRevival
Seven Koncepts deployed a high-performance digital strategy that turned Athletix into more than a brand - it became a movement.
WebsiteDevelopment–SpeedMeetsSales
Shopify-powered, mobile-first site with 1.2s load time
AI-based product recommendations boosted AOV by 35%
Frictionless navigation and optimized checkout journey
SocialMedia–BuildingaFitnessTribe
High-impact Reels showcasing real athletes and product use
Launched #MyAthletixJourney, generating 12K+ UGC posts
Grew followers by 200% with consistent, relatable content
Conversion-FirstCopywriting
Rewrote 500+ product pages with action-packed, benefit-led language
SEO blog content targeting high-intent keywords like “best home gym gear”
Engaging CTAs that drove real conversions (“Crush Your PR with DuraGrip™ Barbells”)
DigitalMarketingPrecision
Google Shopping + Meta Retargeting achieved 6:1 ROAS
Email flows segmented by behavior (e.g., cart abandon, restocks) boosted CTR by 45%
SEO&On-PageOptimization
Boosted global rankings through keyword focus and technical fixes.
