When most people hear ‘UX Audit,’ they imagine a quick skim through their website with a checklist of flaws. But in reality, a true UX audit is more like detective work -uncovering why users drop off, why conversions stall, and how to fix those hidden leaks. At Seven Koncepts, our UX audits go far deeper than clients ever see. Today, we are pulling back the curtain.
Step 1: Setting the Stage – Goals & Scope
Before we jump into design critiques or data analysis, we start by asking the right questions:
- What are your business goals? (e.g., higher conversions, lower bounce rates, better engagement)
- Who are your users, and what do they care about?
- Are we looking at your entire platform or a specific funnel (like checkout or onboarding)?
This first step ensures we’re not just running an audit for the sake of it. Instead, we’re aligning the audit with what matters most to your business and users.
Step 2: Stakeholder Conversations
A UX audit is as much about listening as it is about evaluating. That’s why we talk to your team.
- Founders/Managers: to understand business priorities.
- Marketing teams: to see how campaigns align with user behavior.
- Developers: to check what’s feasible and what’s been tried before.
These conversations give us context because sometimes, what looks like a “UX flaw” is actually a business decision, and vice versa.
Step 3: Heuristic Evaluation
Now comes the fun part: putting on our usability detective hats. We evaluate your product against well-established usability principles (like Nielsen’s 10 heuristics).
We ask questions like:
- Is the navigation consistent across pages?
- Does the website give clear feedback when users take action?
- Are the buttons working correctly, or do they break at crucial moments?
- Are there roadblocks that make users feel lost or frustrated?
This structured check helps us uncover obvious (and not-so-obvious) usability issues that might be dragging down performance.
Step 4: User Flow & Journey Mapping
This step is all about walking in your users’ shoes. We map out the key journeys, such as:
- Searching for a product
- Adding it to the cart
- Completing checkout
- Signing up or onboarding
For each journey, we pinpoint exactly where users may hesitate, get confused, or abandon the process. It’s like tracing a path in the sand and marking every spot where people trip.
Step 5: Data & Analytics Review
Numbers don’t lie. So while journey mapping gives us insights, data tells us where the real drop-offs are happening.
We dig into:
- Bounce rates: Which pages push people away immediately?
- Exit pages: Where do users leave most often?
- Session duration: How long do they stick around?
- Conversion funnels: Where are we losing potential customers?
We pair these insights with SEO health checks, like whether important keywords are integrated properly into web pages and whether URLs are optimized for both search engines and humans.
Step 6: SEO & Content Quality Review
Good UX and good SEO are closely connected, so our audit also looks at:
- Keyword usage: Are the right keywords used in product and landing pages?
- Backlink analysis: How many backlinks point to the site, and what’s the authority score of those links?
- URL structure: Are the URLs clean, optimized, and easy to understand?
- Content quality: Is the content thin, duplicated, or lacking depth? Or does it provide real value to users?
This combination ensures your site isn’t just user-friendly but also discoverable in search engines.
Step 7: UI & Visual Design Review
Good UX isn’t just about smooth journeys, it’s also about how things look and feel. We evaluate:
- Clarity: Are text and visuals easy to read and understand?
- Consistency: Do fonts, colors, and design elements align with brand identity?
- Accessibility: Can users with visual or motor impairments easily navigate?
- Mobile experience: Does the design adapt seamlessly across devices?
Even small tweaks in layout or visual hierarchy can dramatically improve engagement.
Step 8: Technical Performance Check
A website might look great but still frustrate users if it’s slow or buggy. That’s why we run a technical performance review:
- Page speed and loading times
- Responsiveness across devices and browsers
- Fixing broken links or forms
- Checking Core Web Vitals (the metrics Google cares about, too)
This step bridges the gap between design and development, ensuring that the experience isn’t just pretty, but also functional and fast.
Step 9: Accessibility Audit
Inclusivity is non-negotiable in UX today. We evaluate compliance with WCAG standards and ensure that everyone, regardless of ability, can use your platform.
That includes checking for:
- Alt text for images
- Screen reader compatibility
- Proper contrast ratios
- Keyboard-only navigation support
It’s not just about compliance, it’s about building a product that truly serves all users.
Step 10: Competitor Benchmarking
No brand operates in isolation. That’s why we compare your product with your competitors and industry leaders.
We ask:
- What are others doing better in navigation, keyword strategy, or conversion flows?
- Do they have stronger backlink profiles that boost visibility?
- Are they setting design trends your users now expect?
- Where do you have a clear opportunity to differentiate?
This step helps us spot gaps and opportunities you may not even realize exist.
Step 11: Actionable Recommendations & Roadmap
Finally, we put it all together into a comprehensive UX Audit Report. But we don’t just send you a 50-page PDF of problems. Instead, we prioritize solutions based on impact and feasibility.
Our recommendations are typically grouped into:
- Quick wins: Fixes that can be implemented immediately for fast results.
- Medium-term improvements: More significant changes that require some planning.
- Long-term strategies: Redesigns, new flows, or systemic changes that will yield future growth.
The result? A clear, actionable roadmap you can use to improve UX without feeling overwhelmed.
Why Clients Don’t See All This
From the outside, it might look like “just another audit.” But behind the scenes, it’s hours of evaluation, research, data crunching, competitor analysis, and brainstorming. Clients usually only see the final report and recommendations but the depth of work that goes into it is what makes the results so powerful.
The Impact of a UX Audit
When businesses take these recommendations seriously and implement them, the results can be dramatic:
- Lower bounce rates
- Higher conversion rates
- Stronger SEO performance
- Improved brand perception
- Increased sales and revenue
It’s not just about fixing design flaws, it’s about building a seamless experience that keeps users coming back.
Wrapping It Up
A UX Audit isn’t a checklist. It’s a strategic deep dive into how your users experience your brand online and how that experience translates into business results. At Seven Koncepts, we believe in showing clients not just what’s broken, but how to fix it, prioritize it, and grow from it. Our behind-the-scenes process may be invisible to clients, but its impact on their business is undeniable.
Ready to See What’s Behind the Curtain?
Your website isn’t broken - it’s leaking opportunities. A UX audit reveals exactly where and how to fix them. At Seven Koncepts, we don’t just hand you a list, we give you a roadmap for measurable growth. Ready to see what your users already know? Let’s start your UX audit today.