Lead Generation on a budget is the foremost goal of any business. But in saturated markets and increased competition it becomes difficult to outrank competitors with organic techniques.
The best way to generate leads with a limited budget is to bid for low-competition keywords.
I know you must be scratching your head reading this. Generating affordable leads is difficult but not impossible.
If you want to grow your business in 2024 without breaking the bank. I would request you to read this article. Trust me you would not regret it.
What is Lead Generation?
Lead generation is a process by which a business acquires new customers. Businesses generate leads by attracting potential customers. B2B and B2C companies use smart marketing strategies and tactics to engage and reach out to the target audience. There are two most common methods to attract customers.
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Online methods, such as social media marketing, email campaigns, and website forms are commonly used.
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Offline methods, such as networking and attending events are effective ways to reach your customers.
By implementing these two methods businesses create a pool of potential customers or leads that the business can nurture and convert into actual customers through further marketing and sales efforts.
Consider Lead generation as fishing. As in fishing, you cast a net to catch a fish just like in business you catch customers by providing them with what they need.
How to Generate Leads With Google Ads or PPC?
Google Ads is one of the best platforms to advertise. As 81 % of consumers search Google before making a buying decision. It has emerged as a powerful online advertising platform.
To rank with the help of Google is every business dire need in today's digital age. But as nothing is free in this world, this platform also charges you to showcase your business. The model it uses is known as Pay-Per-Click (PPC).
The best part of this method is that you only get charged when the user clicks on your AD.
So now that we have learned about the basics, let's explore a little more about how to make your ads perform well.
Keyword Research:
The first step is to look for search terms related to your industry. It is known as keyword research. If you don't know what people are searching for you can't make a bid.
As we say 80% success of your ad campaign depends upon the keywords you are ranking for, so make sure to spend your limited budget on terms that will drive traffic to your website
You can use tools like Google Keyword Planner, Ahrefs, and Semrush.
Pro Tip: Try to target long tail keywords as it's easy to rank on these terms.
Ad Copy:
If you manage to find the right keywords then the next step is to focus on the creative and copy. The ad copy is a mix of catchy taglines and engaging graphics that will encourage prospects to click on your ad. To mature your leads, it's important to write clear and concise Ad copies.
Ad Extensions:
Successful campaigns are a combination of everything that will influence your prospect to make a decision. Ad extensions are a great way to add more information about your business on Google SERP. This information will educate the user and increase the chances of conversion.
Some common extensions are:
Site link Extension
Callout Extension
Location Extension
Landing Page Optimization:
The landing page also known as the lead capture page educates the user about your service. It contains persuasive CTA’s and catchy taglines that highlight user problems. There are two types of landing pages commonly used:
- Lead-generation landing pages
- Click-through landing pages
Strategies to Generate Leads Using Paid Media:
Paid media is a great way to generate leads and drive sales. Identify your business goals and optimize your campaign on this basis. Here are some proven techniques for using paid media to generate leads;
1. Social Media Advertising:
Facebook and Instagram are the best platforms to reach target audiences with precision. These platforms enable businesses to engage with customers and showcase their products. Hootsuite reached 1.95 billion users with the help of Facebook ads.
2. Google Ads and PPC Campaigns:
If you want to inform your audience about your products or services, Pay-per-click (PPC) marketing through Google Ads is the way to go. It helps boost your business ranking for keywords that attract millions of visitors.
Word stream analysis states that companies have seen a $2 increase in revenue for every $1 they invest in Google Ads. This shows that it is one of the cost-effective methods to advertise.
3. Native Advertising:
Native advertising offers an intrusive way of generating leads. The Sharethrough report shows that native ads have performed 53% better than display ads. Platforms like Taboola and Outbrain are great for promoting your content and giving a better user experience.
Retargeting Campaigns;
Imagine showing your ads to your existing customers. The chances of conversion are 90%, as they have already developed a relationship with your business. It means they trust you and would not hesitate before buying the second time. To make sure your retarget ads perform well try to set up Facebook pixel and Google tag properly.
LinkedIn Advertising:
LinkedIn is a goldmine for service-based business. LinkedIn advertising can be a valuable tool for targeting professionals and decision-makers. With over 700 million users, LinkedIn provides a platform for highly targeted advertising. You can increase your profile views with LinkedIn ad targeting.
Conclusion:
In 2024, marketing your product will not be easy because the industries are becoming more saturated with each passing day. To outrank your competitors, you need to think out of the box.
It's important to create targeted campaigns, conduct keyword research before bidding, craft compelling ad copies that capture user attention, optimize landing pages for better rankings, and educate users about your targeted offers.
I hope this guide proves valuable in reaching your target audience and propelling your business to heights.
About Seven KonceptsGreetings, Smart People! I call you smart because you've just discovered a gateway to take your business from local to global. You are just one step away from making your brand successful online.
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