We have access to a database of more than one billion keywords from which we identify the most relevant keywords related to your business, products or services and profile them before adding them into a specific ad group.We control how your PPC campaign needs to be targeted, from language and location to search engine and devices selection.We use Rules and filters at a keyword level to further optimize your campaign. We create complex, customized optimization system to make sure that our target for ROI is achieved at the most coarse level possible.We make use of competitive intelligence to target your brand against your competitors.Then we work on a strategy that will gain you more profit from the market share. The strategy we devise for you is modified to your website and your industry.
We create multiple ad copy test variations to conclude which ad will drive the highest click through and conversion rate. We also do ad extension testing to calculate the actual value of the search engines most recent functionality.Keyword generation is not a one-time event, it is something that keeps evolving. As the search landscape is continuously changing, new search requirements and client behaviors needs to be taken advantage of.